Dr. Reddy’s Direct is a tech platform that helps connect pharma companies and hospitals with the drugs they need, when they need them. The pharmaceutical industry is layered with red tape and middle men. DRD empowers hospital administrators to get drugs and medicines shipped directly to them while saving cost and time.
We created a series of animated videos for the launching of this platform. This includes multiple 15 second advertisements, and a whole suite of platform walkthrough and training videos.